When you finish reading any of my books or short stories, you will always be confronted with the same request on the final page. I ask you to sign up for my email list.
I know. Who wants to get stuck on another email list? Exactly no one.
So why do so many authors ask/beg/plead/bribe their readers to join their email lists? You’ve noticed this haven’t you? If you’ve read any amount of books written by indie authors, you’ve fielded dozens, possibly hundreds of email list requests.
The truth is that we authors love you…but we don’t exactly trust you to come back. It’s not that we think you’re flakey by any means. We just know that you’re busy being a superstar in your own life. When you are confronted with a commotion of new TV shows, work, and an ocean of other books to choose from, can you blame us for being a little nervous that you might, well, forget about us?
The next time we launch a new book, will you notice and rush to grab your copy? Will you stay excited even if ahem hypothetically it takes us a year to craft another book?
Sure, we can Tweet. We can update our Goodreads threads, and our Facebook page, but we can’t know if you’ll even see these posts. And so, we authors like to play it old school – through email. Building an email list of our enthusiastic and die-hard fans is something that we can own and control. Most importantly, it is a way in which we can reach you directly.
We know that you don’t like your inbox stuffed with a never-ending stream of emails – we totally don’t either – which is why most of us try to only send you interesting and useful stuff. We let you know when we’ve posted new blogs, when we’re giving away books, and when we release new works so you can dive right in.
I try to send out quarterly emails to let my readers know I haven’t croaked over my writing desk and am still hard at work on my next project (currently HOW TO DEFEAT A HERO, the second book in the Henchman’s Survival Guide series!), and I always let readers know when I’ve published something new so they don’t miss it. That’s it. No obnoxious daily or weekly newsletters swamping your inbox. Just a few howdys, hellos, and guten tags every once in a while.
Again, I know joining email lists isn’t as awesome as rescuing a kitten from a house fire, getting a promotion at work, or finding that favorite pair of underwear you thought was lost stuck inside the leg of your jeans. But it means a lot to us authors, and if you want to get fun updates from your favorite authors and be in the know when they launch something new, joining their email list is the way to do it.
And if any author abuses your trust by spamming you with vapid quotes or their million and one vacation photos, that’s what the “unsubscribe” button is for.
Oh, and just in case this blog has given you a hankering to join an email list, jump aboard mine. (I know, sneaky, sneaky). Click on the box in the top right corner to sign up.